The New Sci-fi Brand?

The Sci-Fi channel has decided that after 16 years they aren't satisfied with their own image and so they want to dramatically change it.  But could it drive away it's audience?

Here is the article on the Sci-Fi Wire website which is owned and operated by the Sci-Fi channel:

SCI FI Channel to become Syfy; “Imagine Greater” is new message

My own personal opinion is that I think they should not change their name or their image.  If it ain't broke don't fix it.